Mastering The Music Business (MMB) 2026

Helda is the anatomy of the courage to celebrate music beyond any template that has existed on the local scene so far. The mission is simple: to create the moment when each of our dreams is woven into silk and distortion, all of us together, beneath the same pool of light.
In 2026, things change.
Let’s set out.
We are Helda.

𝗶𝗺𝗦𝘁𝗶𝗹𝗹𝗙𝗿𝗮𝗻𝗰𝗶 is a Romanian-born, internationally-raised singer-songwriter whose music sits at the intersection of cinematic pop and deeply personal storytelling. She crafts songs that feel both intimate and expansive, layering raw feeling with meticulous sonic detail. From her breakout support slot on the Abor & Tynna European tour to her semifinalist run at Eurovision România 2026, Franci has established herself as an artist who doesn’t just perform emotion, she engineers it. “Traces of Us” is her most sonically daring release yet, a song that opens in deceptive calm, turns itself on its head, and lands in the stillness of acceptance.

𝗧𝗵𝗲 𝗕𝗼𝗼𝗻𝗱𝗼𝗰𝗸𝘀 (Estonia) - since their humble beginnings in the small coastal town of Pärnu, they've made a name for themselves with a catalogue that already spans five acclaimed albums. Influenced by British guitar pop, post-punk and early R&B, theirs is a multi-layered affair: a gritty, hard-hitting, guitar-oriented rock'n'roll sound — rough and rebellious — set against polished image, pop melodies, biting wit and laid-back grooves.

Long-time critical darlings, The Boondocks have dominated the Estonian scene for a decade. Their accolades include Newcomer of the Year (Radio 2, 2016), Album of the Year (Radio 2, 2018), and back-to-back Rock Album of the Year wins at the Estonian Music Awards for "Soup Can Pop Band" (2021) and "Silver Buzz" (2025) — plus Album Design of the Year in 2026 for their visual aesthetic.

Their latest, "Silver Buzz" (2025), is their most ambitious era yet: retro-inspired sonics meet modern production, with a full orchestra woven in — a nod to the band's collective obsession with cinema, and proof of a group still pushing its sound forward after ten years.

𝗦𝗶𝗺𝗼𝗻𝗮 𝗗𝗲𝗹𝗲𝗴𝗲𝗮𝗻𝘂 is an emerging singer, producer and multi-instrumentalist, exploring a sound where contemporary R&B and soul intertwine with influences from Romanian folk music.

Performing solo, she uses live looping to build layered compositions from vocals, guitar, synths and the caval, creating an intimate and emotionally charged live experience.She first gained wider recognition in 2024 through her appearance on The Voice of Romania, where her performance of “Of, Leliță Mărioară” went viral and led to the release of her debut single.

A self-taught musician, she produced her first songs independently and is currently working on her debut EP, inspired by contemporary reinterpretations of traditional Romanian folk songs.

𝗔𝗿𝗺𝗮𝗻𝗱 𝗣𝗼𝗽𝗮 is a Bucharest-based artist and producer whose work has evolved from indie-leaning psychedelic rock and shoegaze into a raw, high-energy psychedelic rock sound.

Entirely self-produced and shaped by years of writing and producing for other artists, his music is driven by fuzz-drenched guitars and immersive textures, offering a critical view of modern society and its emotional impact. His latest album “Fuzz Panic,” recorded at Avanpost Studio, marks this shift and is built for an intense live experience.

𝗚𝗿𝗶𝗺𝘂𝘀 is one of the most representative bands of the Romanian alternative scene, with a career spanning over two decades. Hailing from Cluj, they’ve built a solid, consistent track record: six studio albums and a constant presence on both local and international stages.

Over the years, Grimus have shared the stage with world-renowned artists, opening for the likes of Queen, Red Hot Chili Peppers, Placebo, Hurts, Kasabian, Deep Purple, Roxette, Eros Ramazzotti and Sophie Ellis-Bextor. Beyond Romania, they’ve toured the UK, India, the Netherlands, Austria, Poland, the Czech Republic, Serbia, Bulgaria and Moldova.

With every live performance, Grimus stand out through an intense, refined sound and authentic, vibrant shows that reflect the depth of their musical universe.