MMB is the first and biggest international music business conference and showcase festival in Romania. Dedicated to all music enthusiasts, MMB is the place where both independent artists and key music business professionals are offered the opportunity to meet with leading experts in the local and international industry, learn from them and interact with them directly.
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The Global Gateway: Export Strategies for Today’s Music
Expanding into international markets takes more than great music—it requires the right strategy, partnerships, and timing. This panel explores how artists and music professionals can successfully grow their careers beyond their home territories, from choosing the right markets and building international networks to making the most of showcase festivals, export offices, and digital opportunities. Join industry experts as they share practical insights into navigating today's global music landscape.
Anca Lupeș is one of the most experienced professionals in Romanian music business. One of her most important advantages is that during her career in the music business she has activated in almost all the areas of this industry – mass media (press, radio, TV), concert organising... Read More →
Head of European Affairs and Gender Equality, Centre National de la Musique
Corinne Sadki has been working for more than 25 years in record companies (EMI, BMG, Sony Music) developing marketing and communication strategies with a never ending passion for music. In 2016, she joinded the french music export office in Paris (Le Bureau Export) and got involve... Read More →
In the music industry, a crisis is never a question of if, but when. A leaked statement, a cancelled show, a controversy that spirals overnight — reputation can take years to build and hours to lose. This session looks at what actually happens when things fall apart: how artists, managers, and labels respond under pressure, what separates those who recover from those who don't, and why some careers even come out stronger on the other side.
Drawing on real cases from the music business, we'll break down the anatomy of a reputational crisis — from the first spark to full-blown storm — and explore practical strategies for navigating it: when to speak, when to stay silent, who should deliver the message, and how to rebuild trust with audiences, partners, and the media.
Because in the end, it's not the storm that defines you. It's what you make of it when it breaks.
Are cover bands a good way to earn a living in the music business? And are they an accelarator or a brake for an emerging artist trying to promote their music - Can cover bands provide a sustainable career in today's music industry? For many musicians, performing covers offers a reliable source of income, valuable live experience, and opportunities to build a loyal audience. But does it also come with creative limitations?
This panel explores the role of cover bands in the modern music business, examining whether they serve as a financial foundation, a career destination, or a stepping stone toward an original artist career.
Andrei Ilie is 28 years old and is one of the most active drummers on the Romanian rock & pop scene. Frequently, though, as a member of the projects he was involved in during the years, he found himself taking care of band tasks which often went beyond drumming duties, particularly... Read More →
