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MMB is the first and biggest international music business conference and showcase festival in Romania. Dedicated to all music enthusiasts, MMB is the place where both independent artists and key music business professionals are offered the opportunity to meet with leading experts in the local and international industry, learn from them and interact with them directly.
Venue: LAURA STOICA ROOM clear filter
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Wednesday, September 2
 

11:00 EEST

(EN) Revenue Sources for the Independent Musician (Panel)
Wednesday September 2, 2026 11:00 - 11:40 EEST
Building a sustainable career in music means looking beyond a single source of income. While streaming has transformed the industry, successful artists and music businesses rely on a diverse mix of revenue streams to support long-term growth.

This panel explores the key ways music generates value today, from streaming royalties, publishing, neighbouring rights, and sync licensing to merchandise, YouTube monetization, fan memberships, crowdfunding platforms like Patreon, and direct-to-fan strategies. Industry experts will break down how each revenue stream works, what opportunities they offer, and how artists can combine them into a sustainable business model in today's ever-evolving music landscape.
Moderators
avatar for Andra Vasile

Andra Vasile

Sync Manager, Global Records
Andra Vasile has been working in the music business for 11 years. She started as a volunteer for various concerts and festivals and landed her first job as PR for a concert promoter in 2012. Since then, Andra has been active in the music industry working in different fields such as... Read More →
Speakers
SK

Seppl Kretz

Founder, Magma Music Agency
avatar for Katarina Kuzmicheva

Katarina Kuzmicheva

Founder, DIVE IN MUSIC
Katarina Kuzmicheva is a Music Marketing Strategist, Artist Development Consultant, and Label Manager at dunk!records, one of the world’s leading independent post-rock/metal labels.

Working at the intersection of independent labels, festivals, digital marketing, and artist manag... Read More →
Wednesday September 2, 2026 11:00 - 11:40 EEST
LAURA STOICA ROOM HOTEL CARO

12:15 EEST

(EN) Own the Road: Practical Strategies for DIY Artists (Panel)
Wednesday September 2, 2026 12:15 - 12:55 EEST
A practical discussion panel focused on the realities of DIY touring in today’s music industry. Designed for independent artists, managers, and promoters, the panel explores how to plan, book, promote, and sustain successful tours without the support of major agencies or labels. Topics include venue outreach, budgeting, routing, marketing strategies, merchandise sales, audience building, partnerships, and overcoming common challenges on the road. Through real-world experiences and actionable advice, participants will gain valuable insights into creating sustainable touring opportunities while maintaining creative and financial independence.
Moderators
avatar for Andrei Ilie

Andrei Ilie

Arist, byron
[email protected]

Andrei Ilie is 28 years old and is one of the most active drummers on the Romanian rock & pop scene. Frequently, though, as a member of the projects he was involved in during the years, he found himself taking care of band tasks which often went beyond drumming duties, particularly... Read More →
Speakers
avatar for Matei Puscaru

Matei Puscaru

Booking Agent, Quantic

avatar for Philip Goron

Philip Goron

Drummer, Manager, Amphitrio
Philip Goron (drums) graduated from the Faculty of Musical Interpretation, Percussion section, at the National University of Music in Bucharest, and the Young Masters program at the University of Music and Performing Arts in Vienna (MDW). In 2023, Philip was awarded the Yamaha Scholarship... Read More →
avatar for Andrada Berceanu

Andrada Berceanu

Through my company, Seraphine Creations, and Asociația Neumarkt, where I serve as president, I build concerts, festivals and international artistic projects, and I approach them the way I approach a recipe: with a real budget, a real schedule, and people who know what they are responsible... Read More →
Wednesday September 2, 2026 12:15 - 12:55 EEST
LAURA STOICA ROOM HOTEL CARO

14:00 EEST

(RO) Fighting Fake Tickets (Panel)
Wednesday September 2, 2026 14:00 - 14:40 EEST
Fake tickets are becoming an increasingly serious challenge for the music industry. But what can we do about it?

This panel explores the growing threat of ticket fraud and its impact on fans, artists, promoters, venues and the wider live music ecosystem. From counterfeit tickets and online scams to resale abuse, we’ll discuss how the industry can work together to protect audiences, build trust and create a safer live event experience.
Moderators
avatar for Dan Fintescu

Dan Fintescu

Programs Director & Radio DJ, Kiss FM
DJ at Kiss FM for 13 years, Program Director for a year. One of the organizers of the largest music industry conference in Romania, Mastering the Music Business, with experience in booking and artist management.
Speakers
avatar for Emil Ionescu

Emil Ionescu

General Manager, BestMusic Live & iaBilet.ro
[email protected]

Emil Ionescu is a Romanian event organizer since 2004. He organized over 4.000 events from clubs to big names like Judas Priest, Pantera, Iron Maiden, Nightwish, Deftones, Disturbed, James Arthur, Slipknot, Garbage, Tom Odell, Slayer, Whitesnake or Evanescence that have had an audience... Read More →
avatar for Cristian Iosub

Cristian Iosub

President, CyberShield
Cristian Iosub este fondator și președinte al CyberShield, asociație non-profit dedicată educației în securitate cibernetică, membră a Clusterului de Excelență în Securitate Cibernetică. Este membru al OWASP Foundation, comunitatea internațională de referință în securitatea... Read More →
Wednesday September 2, 2026 14:00 - 14:40 EEST
LAURA STOICA ROOM HOTEL CARO

15:15 EEST

(EN) Myths and Truths About the Holy Algorithm (Panel)
Wednesday September 2, 2026 15:15 - 15:55 EEST
This panel explores how today's music discovery algorithms shape the way audiences find new artists, what actually influences discoverability, and which strategies help musicians build sustainable audiences beyond playlists and viral moments. Industry experts separate myths from reality and share practical insights on growing your music in an increasingly algorithm-driven ecosystem.
Moderators
avatar for Cosmin Ionescu

Cosmin Ionescu

Co-founder, Overground Music
[email protected]

Co-founder of Overground Music agency, I started small - writing gig reviews on last.fm. At some point, one of my favorite local bands quoted one of my reviews, then they asked me to write them a new bio, and 8 years later we're still working together.

Within the agency, I work with established Romanian artists and bands like byron, Robin and the Backstabbers, Lucia and The Mono Jacks, to name just a few. I'm particularly interested in image strategies and I'm fascinated by the narratives that hold together an artist's public image... Read More →
Speakers
avatar for Daria Costiuc

Daria Costiuc

Video Manager, Believe
avatar for Ruth Koleva

Ruth Koleva

Founder, SoAlive / ANMIP
Concert promotion
Artist development
Music conferences
avatar for Irina Paduraru

Irina Paduraru

Head of Digital Distribution, Cat Music
With over seven years of experience in the music industry, Irina Păduraru is Head of Digital Distribution at Cat Music, where she leads the digital distribution strategy and oversees releases across all major streaming platforms. She specializes in digital distribution, release strategy... Read More →
Wednesday September 2, 2026 15:15 - 15:55 EEST
LAURA STOICA ROOM HOTEL CARO
 
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