MMB is the first and biggest international music business conference and showcase festival in Romania. Dedicated to all music enthusiasts, MMB is the place where both independent artists and key music business professionals are offered the opportunity to meet with leading experts in the local and international industry, learn from them and interact with them directly.
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The future of the music business is being shaped by a new generation of professionals bringing fresh perspectives, innovative ideas, and new ways of working. This panel brings together young professionals from across the industry to discuss how they started their careers, the challenges they've faced, and the opportunities they see for the future. A conversation about breaking into the music business, building meaningful networks, and redefining the industry for the next generation.
AI is rapidly changing the way music is created, produced and distributed — but where do we draw the line between a tool and a creator? This panel explores how artificial intelligence is reshaping the creative process, from songwriting and production to ownership, authorship and the future of the music business.
With thousands of artists competing for a limited number of festival slots, what makes a live act stand out? Is it streaming numbers, social media presence, ticket sales, a unique artistic vision, or simply an unforgettable performance?
In this panel, representatives from some of Europe's leading festivals share what they expect from the artists they book and how those expectations are evolving. From live performance quality and audience engagement to professionalism, market readiness, and long-term career potential, the discussion will offer a behind-the-scenes look at how programming decisions are made.
Peter Åstedt has been working in the music industry for over 30 years. He started his own record label, Dead Frog Records, at the age of fifteen in 1990. Over the years he has started several companies in different fields in the music industry like PR, Publishing, Distribution, Sync... Read More →
Janneke de Boer (Groningen, NL) is Junior Booker EU at ESNS (Eurosonic Noorderslag), where she works on booking European emerging artists for the showcase festival. Besides ESNS, she works as a music promoter at Explore the North festival in Leeuwarden and she organizes events at... Read More →
What makes a brand choose one artist, festival, or music project over another? This panel explores what really drives brand–music partnerships, from audience fit, cultural relevance, and reach to credibility, authenticity, creative freedom, and commercial value. We’ll look at what makes an artist or project attractive to brands, what can turn a promising collaboration into a missed opportunity, and how artists, managers, festivals, and agencies can build stronger, more meaningful partnerships beyond simply putting a logo next to music.
