MMB is the first and biggest international music business conference and showcase festival in Romania. Dedicated to all music enthusiasts, MMB is the place where both independent artists and key music business professionals are offered the opportunity to meet with leading experts in the local and international industry, learn from them and interact with them directly.
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Nibiru’s journey is a story of ambition, rapid growth and rethinking what a festival can become. Starting from a large-scale event concept, Nibiru has evolved into a broader entertainment destination, bringing together music, experiences, hospitality, food, leisure and community in one space.
In this session, we’ll explore the vision and strategy behind this transformation: how do you build an entirely new entertainment ecosystem, scale an event into a destination, and create an experience that goes beyond the traditional festival format?
From the challenges of infrastructure and operations to programming, branding, audience development and long-term growth, this conversation will offer a behind-the-scenes look at how Nibiru is shaping a new model for entertainment in Romania.
DJ at Kiss FM for 13 years, Program Director for a year. One of the organizers of the largest music industry conference in Romania, Mastering the Music Business, with experience in booking and artist management.
