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MMB is the first and biggest international music business conference and showcase festival in Romania. Dedicated to all music enthusiasts, MMB is the place where both independent artists and key music business professionals are offered the opportunity to meet with leading experts in the local and international industry, learn from them and interact with them directly.
Wednesday September 2, 2026 11:00 - 11:40 EEST
Building a sustainable career in music means looking beyond a single source of income. While streaming has transformed the industry, successful artists and music businesses rely on a diverse mix of revenue streams to support long-term growth.

This panel explores the key ways music generates value today, from streaming royalties, publishing, neighbouring rights, and sync licensing to merchandise, YouTube monetization, fan memberships, crowdfunding platforms like Patreon, and direct-to-fan strategies. Industry experts will break down how each revenue stream works, what opportunities they offer, and how artists can combine them into a sustainable business model in today's ever-evolving music landscape.
Moderators
avatar for Andra Vasile

Andra Vasile

Sync Manager, Global Records
Andra Vasile has been working in the music business for 11 years. She started as a volunteer for various concerts and festivals and landed her first job as PR for a concert promoter in 2012. Since then, Andra has been active in the music industry working in different fields such as... Read More →
Speakers
SK

Seppl Kretz

Founder, Magma Music Agency
avatar for Katarina Kuzmicheva

Katarina Kuzmicheva

Founder, DIVE IN MUSIC
Katarina Kuzmicheva is a Music Marketing Strategist, Artist Development Consultant, and Label Manager at dunk!records, one of the world’s leading independent post-rock/metal labels.

Working at the intersection of independent labels, festivals, digital marketing, and artist manag... Read More →
Wednesday September 2, 2026 11:00 - 11:40 EEST
LAURA STOICA ROOM HOTEL CARO

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