MMB is the first and biggest international music business conference and showcase festival in Romania. Dedicated to all music enthusiasts, MMB is the place where both independent artists and key music business professionals are offered the opportunity to meet with leading experts in the local and international industry, learn from them and interact with them directly.
Sign up or log in to add sessions to your schedule and sync them to your phone or calendar.
This panel brings together promoters and venue bookers to discuss the current challenges in live music, from rising costs and shifting business models to changing audience behaviours. With Gen Z going out less, drinking less alcohol, and engaging differently with nightlife, the conversation will focus on how venues are adapting their programming and strategies to stay relevant and sustainable. The discussion will explore what it takes today to build and maintain audiences, and how the live sector is responding to a rapidly evolving cultural and economic landscape.
