MMB is the first and biggest international music business conference and showcase festival in Romania. Dedicated to all music enthusiasts, MMB is the place where both independent artists and key music business professionals are offered the opportunity to meet with leading experts in the local and international industry, learn from them and interact with them directly.
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At Untold, Visa built a partnership that puts creators front and center, not as content vendors, but as voices worth investing in. In this panel, the key players behind the collaboration share how the model was designed, what the business case looked like, and what it means for a brand of Visa's scale to genuinely back emerging talent. A conversation for anyone working at the intersection of artist management, festival programming, and brand partnerships.
