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MMB is the first and biggest international music business conference and showcase festival in Romania. Dedicated to all music enthusiasts, MMB is the place where both independent artists and key music business professionals are offered the opportunity to meet with leading experts in the local and international industry, learn from them and interact with them directly.
Venue: MUGUREL VRABETE ROOM clear filter
Tuesday, September 1
 

11:00 EEST

(EN) The Global Gateway: Export Strategies for Today’s Music (Panel)
Tuesday September 1, 2026 11:00 - 11:40 EEST
MUGUREL VRABETE ROOM
The Global Gateway: Export Strategies for Today’s Music

Expanding into international markets takes more than great music—it requires the right strategy, partnerships, and timing. This panel explores how artists and music professionals can successfully grow their careers beyond their home territories, from choosing the right markets and building international networks to making the most of showcase festivals, export offices, and digital opportunities. Join industry experts as they share practical insights into navigating today's global music landscape.
Moderators
L
Speakers
avatar for Anca Lupes

Anca Lupes

President, RAW Music
Anca Lupeș is one of the most experienced professionals in Romanian music business. One of her most important advantages is that during her career in the music business she has activated in almost all the areas of this industry – mass media (press, radio, TV), concert organising... Read More →
MH
PP
avatar for Corinne Sadki

Corinne Sadki

Head of European Affairs and Gender Equality, Centre National de la Musique
Corinne Sadki has been working for more than 25 years in record companies (EMI, BMG, Sony Music) developing marketing and communication strategies with a never ending passion for music.
In 2016, she joinded the french music export office in Paris (Le Bureau Export) and got involve... Read More →
Tuesday September 1, 2026 11:00 - 11:40 EEST
MUGUREL VRABETE ROOM HOTEL CARO
  Panel

12:15 EEST

(RO) AFO + Bean (Keynote)
Tuesday September 1, 2026 12:15 - 12:55 EEST
MUGUREL VRABETE ROOM

Speakers
A
B
Tuesday September 1, 2026 12:15 - 12:55 EEST
MUGUREL VRABETE ROOM HOTEL CARO
  Interview

14:00 EEST

(EN) Navigating Stress and Psyche in the Music Business (Panel)
Tuesday September 1, 2026 14:00 - 14:40 EEST
MUGUREL VRABETE ROOM
In the music industry, a crisis is never a question of if, but when. A leaked statement, a cancelled show, a controversy that spirals overnight — reputation can take years to build and hours to lose. This session looks at what actually happens when things fall apart: how artists, managers, and labels respond under pressure, what separates those who recover from those who don't, and why some careers even come out stronger on the other side.

Drawing on real cases from the music business, we'll break down the anatomy of a reputational crisis — from the first spark to full-blown storm — and explore practical strategies for navigating it: when to speak, when to stay silent, who should deliver the message, and how to rebuild trust with audiences, partners, and the media.

Because in the end, it's not the storm that defines you. It's what you make of it when it breaks.
Moderators
MD
Speakers
IM

Ioan Mirea

Mental Health Professional
AL
Tuesday September 1, 2026 14:00 - 14:40 EEST
MUGUREL VRABETE ROOM HOTEL CARO
  Panel

15:15 EEST

(RO) The Original Cover (Panel)
Tuesday September 1, 2026 15:15 - 16:00 EEST
MUGUREL VRABETE ROOM
Are cover bands a good way to earn a living in the music business? And are they an accelarator or a brake for an emerging artist trying to promote their music - Can cover bands provide a sustainable career in today's music industry? For many musicians, performing covers offers a reliable source of income, valuable live experience, and opportunities to build a loyal audience. But does it also come with creative limitations?

This panel explores the role of cover bands in the modern music business, examining whether they serve as a financial foundation, a career destination, or a stepping stone toward an original artist career.
Moderators
avatar for Andrei Ilie

Andrei Ilie

Arist, byron
✉ [email protected]

Andrei Ilie is 28 years old and is one of the most active drummers on the Romanian rock & pop scene. Frequently, though, as a member of the projects he was involved in during the years, he found himself taking care of band tasks which often went beyond drumming duties, particularly... Read More →
Speakers
ID
CD

Camelia Dudu

Operating Officer, HaHaHa Production
AL
AV
Tuesday September 1, 2026 15:15 - 16:00 EEST
MUGUREL VRABETE ROOM HOTEL CARO
  Panel
 
Wednesday, September 2
 

11:00 EEST

(RO) Workshop Songwriting
Wednesday September 2, 2026 11:00 - 11:40 EEST
MUGUREL VRABETE ROOM

Speakers
DB
Wednesday September 2, 2026 11:00 - 11:40 EEST
MUGUREL VRABETE ROOM HOTEL CARO
  Workshop

12:15 EEST

(RO) Workshop Songwriting
Wednesday September 2, 2026 12:15 - 12:55 EEST
MUGUREL VRABETE ROOM

Speakers
DB
Wednesday September 2, 2026 12:15 - 12:55 EEST
MUGUREL VRABETE ROOM HOTEL CARO
  Workshop

14:00 EEST

(RO) Financing opportunities for Education, Youth and Mobilities at Erasmus+ (Panel)
Wednesday September 2, 2026 14:00 - 14:40 EEST
MUGUREL VRABETE ROOM
How can Erasmus+ support music professionals, educators and organisations in developing international projects and mobility opportunities? This practical session will explore key Erasmus+ actions, including KA220-YOU, KA220-VET and KA1, covering eligibility, application steps, annual deadlines and available funding. The speakers will also draw on their own experience with Erasmus+ projects, including New European Music Teacher (NEMT) and BeatAgora Camps, sharing practical insights into developing and implementing such initiatives.
Moderators
avatar for Anca Lupes

Anca Lupes

President, RAW Music
Anca Lupeș is one of the most experienced professionals in Romanian music business. One of her most important advantages is that during her career in the music business she has activated in almost all the areas of this industry – mass media (press, radio, TV), concert organising... Read More →
Speakers
avatar for Zoli Toth

Zoli Toth

President, As. Star Education
✉ [email protected]

Zoli TOTH is one of the most respected Romanian artists, with over 1,300 performances to his name. Constantly pushing boundaries, he consistently brings new concepts to the stage.

Zoli graduated from the “Gheorghe Dima” Music Academy in Cluj Napoca, un... Read More →
NL
AM

Anca Maxim

Youth coordinator for Erasmus+ and European Solidarity Corps, ANPCDEFP
avatar for Elena Racu

Elena Racu

Expert - VET Deparment, ANPCDEFP
Wednesday September 2, 2026 14:00 - 14:40 EEST
MUGUREL VRABETE ROOM HOTEL CARO
  Panel

15:15 EEST

(EN) New Blood, Heavy Sound: What Draws Youth to Metal Today (Panel)
Wednesday September 2, 2026 15:15 - 15:55 EEST
MUGUREL VRABETE ROOM
Metal has seen signs of a comeback in recent years, but is it truly growing or simply maintaining a loyal fanbase? How popular is the genre among younger generations, and what attracts them to it today? Are there noticeable differences in values, music preferences, and community engagement between younger and older metalheads?
Moderators
SZ
Speakers
PG
avatar for Jan Hagerodt

Jan Hagerodt

CEO, Booking Agent, Spider Promotion
Hi folks, I´m hage, nice to meet you! I´m with Spider - a booking and management agency from Hannover, Germany. I'm very much looking forward to MMB and meeting all of you. Let´s hang out and listen to great music! See you soon, all the best, hageBelow is some more serious stuff... Read More →
avatar for Katarina Kuzmicheva

Katarina Kuzmicheva

Founder, DIVE IN MUSIC
Katarina Kuzmicheva is a Music Marketing Strategist, Artist Development Consultant, and Label Manager at dunk!records, one of the world’s leading independent post-rock/metal labels.

Working at the intersection of independent labels, festivals, digital marketing, and artist manag... Read More →
Wednesday September 2, 2026 15:15 - 15:55 EEST
MUGUREL VRABETE ROOM HOTEL CARO
  Panel
 
Thursday, September 3
 

11:00 EEST

(EN) Community as Currency: The Business Behind the Fanbase (Panel)
Thursday September 3, 2026 11:00 - 11:40 EEST
MUGUREL VRABETE ROOM
 Everyone talks about building a fanbase, but what does it really take to turn an audience into a thriving and sustainable community? Not just followers, streams, or likes, but genuine fans who are willing to buy tickets, merchandise, memberships, experiences, or support crowdfunding campaigns, while continuing to engage with the artist over time.

This panel explores what it takes to build and, crucially, monetize a community around an artist or music project. Artists and music industry professionals will share real experiences and practical strategies for turning audience engagement into meaningful, sustainable revenue. From identifying the right supporters and creating value beyond the music, to developing products, experiences, and direct-to-fan revenue streams, the conversation will look at what makes a community willing to invest in the project they care about.
Moderators
TS

Tanya Stadnyk

Music Export Ukraine

Speakers
PC
avatar for Carina Sava

Carina Sava

Founder, Watermelon Agency

avatar for Marion Sosnowicz

Marion Sosnowicz

Head of Business Developmenet, Music Glue
Marion has been working at Music Glue at Music Glue, an e-commerce platform tailored for the music industry, for the past 13 years.She has worked across multiple departments including ticketing, user services, campaign management, and sales. She currently serves as Head of Business... Read More →
NM
Thursday September 3, 2026 11:00 - 11:40 EEST
MUGUREL VRABETE ROOM HOTEL CARO
  Panel

12:15 EEST

(EN) Make An Agent Fall For Your Show (Panel)
Thursday September 3, 2026 12:15 - 12:55 EEST
MUGUREL VRABETE ROOM
What does it take for an artist to make a booking agent fall in love with their music and live show? In today's highly competitive live music landscape, great songs are only part of the equation. This panel brings together experienced booking agents to discuss what truly captures their attention, what convinces them to take a chance on an emerging artist, and what makes a live act stand out in a crowded market.

We'll also explore the realities of an agent's role today: the challenges of building tours, navigating rising costs, changing audience behaviour, and balancing artist development with commercial viability. Whether you're an emerging artist, manager, or music professional, this conversation will offer practical insights into how to build stronger relationships with agents and better position your project for the live circuit.
Speakers
PG
avatar for Anca Lupes

Anca Lupes

President, RAW Music
Anca Lupeș is one of the most experienced professionals in Romanian music business. One of her most important advantages is that during her career in the music business she has activated in almost all the areas of this industry – mass media (press, radio, TV), concert organising... Read More →
DC
JH
Thursday September 3, 2026 12:15 - 12:55 EEST
MUGUREL VRABETE ROOM HOTEL CARO
  Panel

14:00 EEST

(RO) Social Media for Artists Who Hate Social Media (Workshop)
Thursday September 3, 2026 14:00 - 14:45 EEST
MUGUREL VRABETE ROOM
A working session for musicians who dislike this part of the job but still have to do it. Not motivational, and not a list of formats that work this month. Expect uncomfortable arguments along the way about what the algorithm is actually measuring, what authenticity has ever meant in music, and where the line between public and private belongs. You leave with a way of working that survives the weeks when you don't feel like it.
Speakers
avatar for Cosmin Sipos

Cosmin Sipos

Digital Marketing Specialist, Kooperativa 2.0
Thursday September 3, 2026 14:00 - 14:45 EEST
MUGUREL VRABETE ROOM HOTEL CARO
  Panel

15:15 EEST

(RO) The Holy Grail of DIY: Cultivating Deep Fan Engagement (Panel)
Thursday September 3, 2026 15:15 - 15:55 EEST
MUGUREL VRABETE ROOM
Community is the Holy Grail of the music business. In an industry where attention is increasingly fragmented, a strong community is one of the most valuable assets an artist, festival, or event brand can build. This session explores how to create, nurture, and grow engaged communities that go beyond audiences and followers, transforming fans into active participants and long-term advocates. We'll discuss strategies for building authentic connections, sustaining engagement between releases or events, and fostering a sense of belonging that drives both cultural impact and sustainable growth
Speakers
avatar for Nicole Cherry
CG
avatar for Stefan Hadar

Stefan Hadar

Artist Manager & Booking Agent, Watermelon Agency
Ștefan Hadăr has been working in the music industry since the age of 19 with some of Romania’s biggest artists such as Tudor Chirilă/VAMA, VUNK, and Zoli Toth. Starting as a jr. project manager, he learned a wide range of skills, from social media marketing to PR and booking... Read More →
avatar for Cosmin Sipos

Cosmin Sipos

Digital Marketing Specialist, Kooperativa 2.0
CV
Thursday September 3, 2026 15:15 - 15:55 EEST
MUGUREL VRABETE ROOM HOTEL CARO
  Panel
 

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