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MMB is the first and biggest international music business conference and showcase festival in Romania. Dedicated to all music enthusiasts, MMB is the place where both independent artists and key music business professionals are offered the opportunity to meet with leading experts in the local and international industry, learn from them and interact with them directly.
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(EN) Make An Agent Fall For Your Show (Panel)
Thursday September 3, 2026 12:15 - 12:55 EEST
MUGUREL VRABETE ROOM
What does it take for an artist to make a booking agent fall in love with their music and live show? In today's highly competitive live music landscape, great songs are only part of the equation. This panel brings together experienced booking agents to discuss what truly captures their attention, what convinces them to take a chance on an emerging artist, and what makes a live act stand out in a crowded market.

We'll also explore the realities of an agent's role today: the challenges of building tours, navigating rising costs, changing audience behaviour, and balancing artist development with commercial viability. Whether you're an emerging artist, manager, or music professional, this conversation will offer practical insights into how to build stronger relationships with agents and better position your project for the live circuit.
Speakers
PG
avatar for Anca Lupes

Anca Lupes

President, RAW Music
Anca Lupeș is one of the most experienced professionals in Romanian music business. One of her most important advantages is that during her career in the music business she has activated in almost all the areas of this industry – mass media (press, radio, TV), concert organising... Read More →
DC
JH
Thursday September 3, 2026 12:15 - 12:55 EEST
MUGUREL VRABETE ROOM HOTEL CARO
  Panel

Attendees (34)


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