Mastering The Music Business (MMB) 2026

Mastering The Music Business (MMB) 2026

MMB is the first and biggest international music business conference and showcase festival in Romania. Dedicated to all music enthusiasts, MMB is the place where both independent artists and key music business professionals are offered the opportunity to meet with leading experts in the local and international industry, learn from them and interact with them directly.

Monica-Elena Costin

Overground Music

Logistics & Operations - Overground Music

Bucharest

https://overground.ro/

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About me

Monica-Elena Costin is a passionate young music business professional and artist, with multiple roles. On the professional side, she combines working at Overground Music, where she handles Logistics and Operations, with freelancing in PR and Communications for various music industry projects and artists.As an artist, she is currently developing Embracing Monsters, a band she founded, through which she is exploring a new creative direction and developing her artistic identity.

11:00 EEST

(RO) Vocal Coaching (Workshop) LAURA STOICA ROOMMadalina Cîrcotă

13:00 EEST

Bite & Beat by RAW MUSIC x EMEE MMB LobbyAnais Vacariu

14:00 EEST

(EN) The Show Behind the Show: Inside Festival & Live Event Production (Panel) LAURA STOICA ROOMBubu Cernea • Raluca Rugina • George Carabelea • Roxana Luca • Zsolt Szabo

15:15 EEST

(EN) Stand Out or Fade Out: The New Rules of Festival Positioning (Panel) NICU COVACI ROOMCosmin Sipos • Ionut Tone • Alin Vaida • Stefan Zaharescu

11:00 EEST

(RO) The Next Generation: Young Professionals Shaping the Music Industry (Panel) NICU COVACI ROOMAlina Balan • Mihnea Fieraru • Teodora Tănasie (Trixie) • Irina Marinescu • Iulia Hermeneanu • Alexandra Capitanescu

12:15 EEST

(EN) Own the Road: Practical Strategies for DIY Artists (Panel) LAURA STOICA ROOMAndrei Ilie • Matei Puscaru • Philip Goron • Andrada Berceanu • Mélanie Vitry • Andres Marcu (Dansen)

13:00 EEST

Sound Break by BCR MMB LobbyILINCA

14:00 EEST

(EN) What Europe's Top Bookers Look for in Live Acts (Panel) NICU COVACI ROOMPeter Astedt • Janneke de Boer • Mateusz Jakielski • Ruth Koleva

15:15 EEST

(EN) Myths and Truths About the Holy Algorithm (Panel) LAURA STOICA ROOMCosmin Ionescu • Daria Costiuc • Ruth Koleva • Anais Vacariu • Irina Paduraru (EN) New Blood, Heavy Sound: What Draws Youth to Metal Today (Panel) MUGUREL VRABETE ROOMStefan Zaharescu • Pierre Gautiez • Jan Hagerodt • Katarina Kuzmicheva

11:00 EEST

(EN) Community as Currency: The Business Behind the Fanbase (Panel) MUGUREL VRABETE ROOMTanya Stadnyk • Paul Cioc • Carina Sava • Marion Sosnowicz • Nina Mathys

12:15 EEST

(EN) Make An Agent Fall For Your Show (Panel) MUGUREL VRABETE ROOMPierre Gautiez • Anca Lupes • Dragos Chiscoci • József Halmen

13:00 EEST

The vinil.ro Reception by Universal Music Romania MMB LobbyVlad Musta

14:00 EEST

(RO) Social Media for Artists Who Hate Social Media (Workshop) MUGUREL VRABETE ROOMCosmin Sipos

15:15 EEST

(RO) The Holy Grail of DIY: Cultivating Deep Fan Engagement (Panel) MUGUREL VRABETE ROOMNicole Cherry • Cristian Georgescu • Stefan Hadar • Cosmin Sipos • Constantin Vasile (EN) Watch, Listen, Convert: Making Romania’s Video & Market Trends Work for You (Panel) NICU COVACI ROOMDunja Bajić • Daria Costiuc