Mastering The Music Business (MMB) 2026

Mastering The Music Business (MMB) 2026

MMB is the first and biggest international music business conference and showcase festival in Romania. Dedicated to all music enthusiasts, MMB is the place where both independent artists and key music business professionals are offered the opportunity to meet with leading experts in the local and international industry, learn from them and interact with them directly.

Maria-Luiza Serban

Singer-songwriter

RO

https://linktr.ee/mlserban

Find me on

About me

Software developer by day and music enthusiast at all times. I enjoy learning new things from different fields. Let's chat about singing, rock and metal music, songwriting, education, self-development.

I have studied a few instruments growing up, but singing is what still fascinates me. Everyday I am amazed by what the human voice can do. I enjoy singing and seeing artists play live whenever I can.

Writing songs and playing them on stage for the EP launched with Crusader, "Tigers of the night", was the most challenging and rewarding project that I was a part of. I eoukd love to do it again so I am looking for people to collaborate with.

11:00 EEST

(RO) Vocal Coaching (Workshop) LAURA STOICA ROOMMadalina Cîrcotă

12:15 EEST

(RO) AFO + Bean (Keynote) MUGUREL VRABETE ROOMAFO • Bean

13:00 EEST

Bite & Beat by RAW MUSIC x EMEE MMB LobbyAnais Vacariu

14:00 EEST

(EN) Young, Loud and Fearless: A Eurovision Story (Panel) NICU COVACI ROOMDan Fintescu • Calin Grajdan • Maji • Victor Rebenciuc • Mihaela Alexandrina Scrioșteanu • Alexandra Capitanescu

15:15 EEST

(RO) The Original Cover (Panel) MUGUREL VRABETE ROOMAndrei Ilie • Iuliana Dobre • Camelia Dudu • Andrei Leonte • Alex Vasilache

16:00 EEST

Off the Clock Reception by Epicenter Hub MMB LobbyBOB RAMANKA

11:00 EEST

(RO) The Next Generation: Young Professionals Shaping the Music Industry (Panel) NICU COVACI ROOMAlina Balan • Mihnea Fieraru • Teodora Tănasie (Trixie) • Irina Marinescu • Iulia Hermeneanu • Alexandra Capitanescu (RO) Workshop Songwriting MUGUREL VRABETE ROOMDan Byron

12:15 EEST

(EN) Own the Road: Practical Strategies for DIY Artists (Panel) LAURA STOICA ROOMAndrei Ilie • Matei Puscaru • Philip Goron • Andrada Berceanu • Mélanie Vitry • Andres Marcu (Dansen) (RO) Workshop Songwriting MUGUREL VRABETE ROOMDan Byron

13:00 EEST

Sound Break by BCR MMB LobbyILINCA

14:00 EEST

(EN) What Europe's Top Bookers Look for in Live Acts (Panel) NICU COVACI ROOMPeter Astedt • Janneke de Boer • Mateusz Jakielski • Ruth Koleva (RO) Financing opportunities for Education, Youth and Mobilities at Erasmus+ (Panel) MUGUREL VRABETE ROOMAnca Lupes • Zoli Toth • Nadejda Lisac • Anca Maxim • Elena Racu

15:15 EEST

(EN) Myths and Truths About the Holy Algorithm (Panel) LAURA STOICA ROOMCosmin Ionescu • Daria Costiuc • Ruth Koleva • Anais Vacariu • Irina Paduraru (EN) New Blood, Heavy Sound: What Draws Youth to Metal Today (Panel) MUGUREL VRABETE ROOMStefan Zaharescu • Pierre Gautiez • Jan Hagerodt • Katarina Kuzmicheva

16:00 EEST

After Sessions Reception by Overground Music MMB LobbyLIGIA HOJDA

11:00 EEST

(EN) Community as Currency: The Business Behind the Fanbase (Panel) MUGUREL VRABETE ROOMTanya Stadnyk • Paul Cioc • Carina Sava • Marion Sosnowicz • Nina Mathys (RO) The Physicality of Performance (Workshop) LAURA STOICA ROOMEmil Rengle

12:15 EEST

(RO) Keynote / Catalin Maruta LAURA STOICA ROOMDan Fintescu • Catalin Maruta (EN) Musicals for Music Artists (Panel) NICU COVACI ROOMCarina Sava • Cornel Ilie • Crina Mardare • Gil Marsala • Emil Pantelimon

13:00 EEST

The vinil.ro Reception by Universal Music Romania MMB LobbyVlad Musta

14:00 EEST

(RO) Social Media for Artists Who Hate Social Media (Workshop) MUGUREL VRABETE ROOMCosmin Sipos (RO) Make It When You Break It: How to Survive Storms (Workshop) NICU COVACI ROOMMonica Jitariuc

15:15 EEST

(RO) Keynote / Grasu XXL LAURA STOICA ROOMAna Filip • Grasu XXL (RO) The Holy Grail of DIY: Cultivating Deep Fan Engagement (Panel) MUGUREL VRABETE ROOMNicole Cherry • Cristian Georgescu • Stefan Hadar • Cosmin Sipos • Constantin Vasile

16:00 EEST

The Unwind Reception by Women in Music MMB LobbyLuana Genevieve