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MMB is the first and biggest international music business conference and showcase festival in Romania. Dedicated to all music enthusiasts, MMB is the place where both independent artists and key music business professionals are offered the opportunity to meet with leading experts in the local and international industry, learn from them and interact with them directly.
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(EN) What Europe's Top Bookers Look for in Live Acts (Panel)
Wednesday September 2, 2026 14:00 - 14:45 EEST
NICU COVACI ROOM
With thousands of artists competing for a limited number of festival slots, what makes a live act stand out? Is it streaming numbers, social media presence, ticket sales, a unique artistic vision, or simply an unforgettable performance?

In this panel, representatives from some of Europe's leading festivals share what they expect from the artists they book and how those expectations are evolving. From live performance quality and audience engagement to professionalism, market readiness, and long-term career potential, the discussion will offer a behind-the-scenes look at how programming decisions are made.
Moderators
avatar for Peter Astedt

Peter Astedt

Festival Director, Future Echoes
Peter Åstedt has been working in the music industry for over 30 years. He started his own record label, Dead Frog Records, at the age of fifteen in 1990. Over the years he has started several companies in different fields in the music industry like PR, Publishing, Distribution, Sync... Read More →
Speakers
avatar for Janneke de Boer

Janneke de Boer

Junior Booker EU, ESNS
Janneke de Boer (Groningen, NL) is Junior Booker EU at ESNS (Eurosonic Noorderslag), where she works on booking European emerging artists for the showcase festival. Besides ESNS, she works as a music promoter at Explore the North festival in Leeuwarden and she organizes events at... Read More →
MJ
avatar for Ruth Koleva

Ruth Koleva

Founder, SoAlive / ANMIP
Concert promotion
Artist development
Music conferences
Wednesday September 2, 2026 14:00 - 14:45 EEST
NICU COVACI ROOM HOTEL CARO
  Panel

Attendees (35)


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