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MMB is the first and biggest international music business conference and showcase festival in Romania. Dedicated to all music enthusiasts, MMB is the place where both independent artists and key music business professionals are offered the opportunity to meet with leading experts in the local and international industry, learn from them and interact with them directly.
Thursday September 3, 2026 15:15 - 15:55 EEST
Community is the Holy Grail of the music business. In an industry where attention is increasingly fragmented, a strong community is one of the most valuable assets an artist, festival, or event brand can build. This session explores how to create, nurture, and grow engaged communities that go beyond audiences and followers, transforming fans into active participants and long-term advocates. We'll discuss strategies for building authentic connections, sustaining engagement between releases or events, and fostering a sense of belonging that drives both cultural impact and sustainable growth
Speakers
avatar for Stefan Hadar

Stefan Hadar

Artist Manager & Booking Agent, Watermelon Agency
Ștefan Hadăr has been working in the music industry since the age of 19 with some of Romania’s biggest artists such as Tudor Chirilă/VAMA, VUNK, and Zoli Toth. Starting as a jr. project manager, he learned a wide range of skills, from social media marketing to PR and booking... Read More →
avatar for Cosmin Sipos

Cosmin Sipos

Digital Marketing Specialist, Kooperativa 2.0
Thursday September 3, 2026 15:15 - 15:55 EEST
MUGUREL VRABETE ROOM HOTEL CARO

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